Promoting your Housing Association on the Internet may be one of the wisest moves you’ve ever made. Right now there are thousands of prospective clients on the web – and you don’t have to wait around passively hoping that they stumble across you. There’s plenty you can do to be found more easily when they’re searching on the net for a Housing Association in your area.

The first thing you need to promote your Housing Association on the web, is a great web site. Well in fact it is possible to market on the web without a site – but in most cases it is sensible to have one. There are several distinct methods of building a website for your Housing Association, depending on your budget and skills. You can build one yourself using an HTML editor, if you have the skills, or are willing to learn. Everything you need to know is available on the web. That’s the most time-consuming way, but also the cheapest. On the other hand, you could hire a web-design business to do everything for you. That won’t take as much of your time – but will cost more. As another alternative, you could use a service like Weebly.com or WordPress.com to create a website – they make it simple and are also free, or very reasonably priced.

Lots of people make the error of not having any analytics put in place for their web site. This is crazy, because with no analytics you’ll have no way of knowing how much traffic your website is receiving, where they’re coming from, and what they’re viewing on your site. It’s just like having blinkers on. There are lots of analytics programs to pick from – many are free, and easy to install.

Once you’ve finished your site and added stats tracking, the next job is to develop in-bound links by getting other websites to link to it. One of the best ways to begin is using general word wide web directories such as Best of the Web (paid), or DMOZ (which is free). There are actually thousands of web directories – and it’s worthwhile posting your website to some of the more popular ones. It’s probably not worth applying to 1000s of directories, but if you’d like to do a hundred or so, there are firms which will post your site on your behalf, very cost-effectively.

Websites that specialise in an individual market are well worthwhile searching for, and submitting your details to – since they are much more effective places to promote your website than more general sites. Unfortunately in most sectors they’re not very common – and they almost always charge (sometimes quite a lot) for a page. On the other hand, there is http://www.ClickHousingAssociations.co.uk/ in the Housing Association sector which may publish your information for free if you send in-depth details and photographs. You may be able to locate some others – if so, they’ll be well worth applying to.

In cases where you need to get readers to your Housing Association website immediately, then you’ll really want to take a look at PPC (Pay Per Click) advertising. As the name implies PPC is a method of advertising online but only paying when somebody clicks through to your site. The biggest PPC system currently around is Google Adwords. This allows you to advertise on Google itself – alongside the search results. You can make sure that your ads are only shown in a specific country (for example the UK) if you want – and needless to say select how much you’re inclined to spend for every click.

It’s great getting targeted traffic to your site – but one of the most straightforward ways to get visitors is to remind people who have visited before to come back and see what’s changed. Email is the best way to accomplish this – and you’ll want visitors’ email addresses and their agreement to send them email them when you’ve new stuff for them to have a look at. Use a service like Constant Contact to make this happen. You can automate the whole process by creating a series of emails in advance and scheduling them to be sent at defined intervals – without you having to think about it again.

There is plenty of work involved in advertising your Housing Association on the internet – but the key is to get cracking, and work away at it, one task at a time. Before you know it, you’ll have a productive website and loads of new prospects. All the information you need is out there on the internet – so get going and start advertising and marketing on the Internet – it’s going to be one of the very best choices you ever made.

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