Being a real estate can be tough if you can’t get enough leads of motivated sellers. Strict lending requirements and a soft real estate market are among a slew of hurdles facing investors these days.

It would seem that with an increasing rate of foreclosures, layoffs and a recession in full force that there wouldn’t be a lack of motivated sellers. At the end of the day there isn’t. But how do you find them?

A great way to find motivated sellers is online. The business of selling motivated seller leads is booming and you can find several services offering them. I’m insinuating a thorough internet presence that the owner has exclusive access to. Essentially, a website that you own that captures leads of motivated sellers.

How do you put an enterprise like this into action? It starts with an excellent web presence. It must show your business as legitmate and able to solve the problems of motivated sellers. It should show that you’ve solved the problems of other motivated sellers recently. It should be convincing enough that your visitors will want to work with you and make contact with you. The solution ought to offer a way for visitors to give you details about any outstanding loans and contact information.

Begin with an expert internet solution that you build yourself or hire someone to create. Or you could substitute a template that you’ve customized. Making something from scratch or buying a template from a store will require coding competence. Unless you have a brother-in-law in the business you must have to have capital to hire someone. Your time is valuable so you should determine what it’s worth. Should you allow yourself to make $20 per hour to create the solution yourself? Do you have more time than money?

Happy customer testimonials should be littered throughout. Use your offline credibility kit and migrate it to an online fashion. The use of real numbers, audio testimonials and faxed letters is a must. You should also consider audio testimonials. There is nothing more convincing than a satisfied customer.

Use persuasive content to encourage your visitors to give you their information using your online forms. I’ve discovered that Dan Kennedy is an excellent source to use when writing your content. He’s head and shoulders above the rest for writing copy. Buy his book, The Ultimate Sales Letter, and go through it thoroughly. Construct each page of the site with compelling copy and a great call to action.

Last but not least be sure to liberally place lead generators. These are online forms that your visitors complete. Use the form fields to acquire the visitor’s property details and contact information. Storing the data is vital and it will be necessary to do some minor programming to connect the form fields to the database.

The final step is driving targeted visitors to your site. A great way to do this is to advertise using Yahoo Search Marketing. This can be done with searching engine optimization and PPC. Once you start receiving traffic you may find that you’ll need to tweak your copy. If you’re not getting the conversion rates you would like then change up the copy or move some things around. You can increase your conversion rates by utilizing squeeze pages and landing pages.

You’ll be able to use paid listings and SEO to gain sufficient traffic to capture motivated sellers on your website.

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